Senecio comes to mind - off to google (where did "dusty miller" come from?)

Euryops pectinatus, maybe.

Back again -

I'm not convinced that this is right as the leaves in your photo are less "felty" than senecio, but I think this plant is Jacobaea maritima, (also known as Senecio cineraria - or dusty miller.

It's from a Mediterranean climate, so theoretically not hardy (though I planted some in a previous garden where it romped over everything and was a bit of a nuisance til we had a cold winter that killed it off eventually).

Go with Vincent's ID - I think he's right - the habit of the plant is more like Euryops. :-)

my cineraria 'silver dust' amazed me by surviving last years prolonged -12... in a pot!

I would say Cineraria, this looks like the ones I have, the older leaves do tend to be dark green, once growing in the sun it will develop the silver grey ones.

It's lovely and how good to get such a bargain!

That's what I came back to say - a great bargain, whatever it is!
(But probably not hardy)

Thanks for the backup, Beattie, it really is not like Cineraria at all. Once the yellow flowers come out ........ , if it survives, not hardy even on the coast here last year.

I think its Euryops pectinatus - and you're right Vincent, its tender. Needs to be in a greenhouse, conservatory or the house over winter.

Crikey Vincent, my Cineraria was just like this when I bought it. I do bow to your higher wisdom though....:o)

This is a tough one - my first thought was Cineraria too, one that's been chopped down and has bushed out, so could be either really.

Well a big BIG thankyou to everyone & the greenhouse it is then, i did wonder wether it had a slight mildew but nethertheless you've put my mind at ease yet again... Lets hope for glorious blooms next year..Biggest thanks again. ...paul ;-)))))