is it an annual or a perennial? it looks familiar but I cant put a name to it yet.

I was thinking Brachyscome iberidifolia, but the foliage doesn't look quite right. The ray flowers are a bit broad for most Asters...hmmm.

I thought Coreopsis but can't be sure.

Hi Sheila, my first thought was Erigeron Dignity, but doesn't look quite right for that either, Derek.

I think Jimmytheone is on the right track. It looks like a variety or hybrid of Coreopsis rosea. I just haven't been able to find one that matches.