Please can anyone identify this plant?

It's Pseudarmeria, flowers practically all year, even in December if its mild enough. Trouble is, you won't find it in most gardening books and I'm still on the hunt to find out what else it can be called. When I bought it 5 years ago, it was labelled with the name I've given, but I've been unsuccessful in finding it in catalogues so far. Its a great plant though, seeds itself and clumps up and spreads so you can dig it up and replant elsewhere. I love it. I remember finding something like it, called something else, in one of my books once, but I'm damned if I can remember where it was and what it was....

Agree with Mims2 - looks like Armeria pseudarmeria (formerly A. cephalote or A. latifolia) or common name can be wide-leafed thrift.

Thanks Bernieh - just looked it up again and oddly, it's in the RHS encyclopaedia but not in the Readers Digest one. The plant I've got carries pale pink, almost red and pink flowers at the same time ....

That's right Mims2 the plant can have two or three shades of red (pale and darker) popping out of a single clump and sometimes even a purple.

Looks taller than usual armeria. Nice.

lovely freebie

Thanks so much for all the replies above. I'm brand new to this site and am really impressed!