Looks like a Helichrysum, will remember the name eventually.

No its not a Helichrysum, although one could be forgiven for thinking so. Hywel, I've just contacted the garden centre I saw this in last year (with a name attached) and he's telling me its called something like Cephalophalus, though he can't swear to absolute accuracy on the name, except it definitely begins with Ceph... (I'm not sure that's right, didn't think it was that long). The plantsman tells me he can't check it in the lists because it's not in any lists - it's coming out of Holland, starting about 2 years ago, and the only way they get it is when the van turns up with some on board which they buy on spec, rather than ordering it. Anyway, he says don't put it outside just yet, bit cold, wait till mid April, does well in a pot, likes dry, shallow soil conditions in the ground, flowers but they're fairly insignificant. Usually they buy them in May when people are doing their bedding and sell it as a bedder (rather like Helichrysum, etc) to mix in with brightly coloured flowers. If I ever find out for definite what it's name is (cos I'm not convinced by Cephalophalus, I'd have remembered that) I'll let you know. It is supposed to be relatively hardy (though probably wouldn't have made it through this last winter).

Cephalophallus is an intestinal trematode.
Cephalophylum is a succulent species of plants from South Africa. The leaves on it are wrong so that is two things it is not!

I found those on the internet too, Owdboggy! I'm pretty sure the guy at the garden centre hasn't got the name right, I remember it having a C at the start with a y and a p in it somewhere. Ho hum, I just hope I find it again, it's very annoying.

I found it - but only after trawling through 9 months of questions on another site. He had got the name wrong, but its close - it is Calocephalus brownii. And it's also known by the name fractal mentioned in your earlier question, Hywel, according to Google.

Hi Bamboo. I'm still not convinced. The awl shaped leaves of Calocephalus brownii are covered in the same white felt as the stems. This plant in question has un-felted dark green button like foliage. Sorry, but you will still have a sleepless night. I will endeavour tonight to get to the bottom of this one!

Calocephalus brownii close up: http://www.rufer-blumen.ch/bilderarchiv/c/bilder1/calocephalus%20brownii.jpg

I don't know if it's that. The tiny leaves are quite dark green. It doesn't look like that on the photo sorry. Thanks anyway.
It's been named as Ozothamnus hookeri on another picture. Maybe that's it. It looks very much like it.

Yes, I put the link to Calocephalus to show that I don't think it is that. The awl shaped silvery leaves don't match your plant. :-)

Sorry. I misunderstood lol
Thank you. :o)

Nee problem Hywel, as they would say up here :-)

:o)

Ah well, you can't win 'em all, Fractal! I won't be worrying about it if its not Calocephalus - I was just infuriated at my complete inability to recall the blasted name, lol - but I will just say I did look online at the photos, and there was one that looked like the pic, but it was shown in flower, so I couldn't be certain this was it.