It looks healthy Sid, It often depends on what happened last summer as to what happens now, it flowered well for you then so my advice is a good feed of ericaceous plant food ( label gives details ) and make sure its watered well this summer and hopefully it should be better next year, they like acid soil and rain water so atop dress of the soil may also help

Thanks Pam. I forgot to say that it's growing in a large container sunk into the ground, as the soil is wrong for them. Funny thing is, I've got several Rhodos all in containers like this one and they all get the same care. They all get fed and watered with rainwater. One of them has never flowered so well, one is flowering ok, one is not quite as good as in previous years but is ok and then there's this one with hardly any flowers! The only difference is that this is the only deciduous one. It's also got the freshest compost, so I shouldn't think that's the problem, unless of course they flower better when the soil is a bit warn out?

Its a beautiful flower Sid, maybe its as you say because its deciduous

It's a gorgeous plant Pam - in the autumn the leaves go all firey orange and red - really pretty!

Mildew would do it..My lutem had it this year. It was in a corner with restricted airflow. My Glowing Embers was in opposite corner but there is gap that side where wind blows through so didnt get it. Apparently altho not dangerous to plant mildew can affect next years buds.

Thanks Tetrarch - I can't remember there being any problem with mildrew, but it is surrounded by other plants - perhaps a bit crowded - so you might have a point. There seem to be a good number of buds on it now, so hopefully there will be a better show next year!

Thats sounds promising Sid. Feed now I would think to help the buds along..but not 100 pc sure..check label. If I remember rightly from college days its a bit like pruning..prune after flowering (spring flower summer prune), so spring flower autumn feed, summer flower spring feed, just a general rule of course..