Looks like the plant commonly known as Marguerite daisy - I'm afraid its tender and needs to be treated like a tender fuchsia to get it safely through winter. That involves moving to a greenhouse or conservatory, or putting the pot in cool room in the house, reducing the topgrowth by two thirds, watering only when the plant starts to wilt and then only give a drop, then move back into light and warmth around March (still indoors), remove or tidy up any growth still present by cutting back if necessary, repot and increase watering to promote growth so the plant is ready to stand outdoors again mid to end of May, depending on temperatures.

If we have a very mild winter, and the plant isn't exposed to much rain outdoors, and its against a wall or fence, it might, if you're lucky, survive, though it will probably look completely dead by end of winter and may only regrow from the base.