It looks like one of the Cyrtanthus not sure which one maybe Cyrtanthus brachysiphon.

I'd have said an amaryllis cultivar, although it's a bit early. I had a quick look to see which one but as there are quite a few I sort of gave up! Perhaps 'Johannesburg'?

My first thought too Worthy, but aren't the leaves a bit too narrow?

A lady I know suggested Rhodophiala bifida. Any thoughts, as the Cyrtanthus seems to be tender, and this plant lives outside all year round, in a pot.

I have a hardy amaryllis it looks the same and is in bud at the moment. It lives outside in a pot all year round

That's interesting. I'll have to tell her there are several options as to what it might be, then.