Is this a primula

I think it's called Primula vialii. : )

Wow - it is too - thanks very much. My question has only been posted for 10 mins! Months of curiosity answered in minutes. Thanks

You are right Blodyn, i was looking at them in a garden mag the other day.

Iv this plant 2 its lovely isnt it:)im going to plant it in2 my new Boader along the Dark fence i did blog on if weather permits as its in a pot @mo :)

I've got this on my stream bank! That's the plant that went for a swim in the floods! Don't call it weird - It's bee-you-ti-ful!!!!