Going by the hairy stem it different. Could be an aster but I'm leaning to one of the willow herbs possibly greater willow herb. Again friendly native for me but weed to others.

actually it also reminds me Silene [Lychnis] chalcedonica, Maltese cross.

I wondered about Rosebay Willowherb but the leaves look too fleshy. When it flowers all will be revealed...